The way your space feels can be just as powerful as what it says—and how Park Display helps bring that to life. Let’s be honest, exhibitions are overwhelming. Dozens of stands, flashing screens, fast-moving crowds, and only seconds to grab someone’s attention. You’ve probably seen it (or felt it) yourself: a beautifully…
Differentiation is essential in the competitive realm of indoor exhibitions. Many of our clients report that we helped them stand out among hundreds of other exhibitors. One of the most effective ways to achieve this is by utilising strategic lighting. Without natural light or open space to rely on, your…
Exhibitions give your business or organisation invaluable opportunities to showcase its brand, generate leads, and network with industry professionals. However, success at an exhibition depends on meticulous planning and execution. This guide offers a comprehensive checklist and essential planning tips to help you maximise your impact at any exhibition. 1.…
You may think that your stand’s position within a show is immaterial but far from it. Your position is vital for influencing your success at an exhibition. But so too is thoughtful design. With the right location, eye-catching design and strong branding working in harmony, you can amplify your presence…
Interactive technology can add a whole new layer of interest to an exhibition stand and it’s a great way of encouraging visitors in without exceeding your exhibition budget. Capturing attention at an event or exhibition is crucial and increasingly, businesses are moving away from static displays towards a more dynamic…
It can be a challenge at a trade show or exhibition to make your booth stand out among all the competition, but you must do so if you’re going to connect with potential clients, showcase new products, or increase your brand’s visibility. One outside-the-box solution that we’re seeing more of…
They say it’s all about location, and this is definitely true at an exhibition. The location of your stand not only affects its visibility to passing trade but also influences how you engage with visitors. One of the best ways to ensure success is to find the best position for…
In a bustling trade show, businesses go to great lengths to compete for attention. So how do you stand out amongst them and attract a steady stream of visitors? And once you have visitors, how do you keep them? For the most significant ROI your trade show stand needs to…
A product launch at an exhibition is a strategic move that can generate significant buzz and drive sales. In order to maximise the impact of your product launch, careful planning and execution is essential. Having supported a large number of clients to deliver bespoke exhibition stands for launch campaigns all…
Breaking into new markets is challenging yet exciting venture for any business. Successfully entering a new sector and becoming a recognised name among a new target market requires strategic planning, particularly when selecting trade shows to exhibit at. Communicating Your Brand and Values First and foremost, it is crucial to…
How do you stand out when you’re faced with a sea of exhibition stands all competing for attention? At business expos and trade shows, getting visitors to notice your presence can be a struggle. The secret sauce to elevating your business visibility is a bespoke-made exhibition stand. Elevate first impressions…
Investing in attending exhibitions is a valuable strategy for businesses seeking to generate leads, enhance their brand visibility, and build your network. Without precise goals, businesses can struggle to measure success and seize on the opportunities that exhibitions present. The key to maximising the return on investment (ROI) from these…
You’ve probably already realised the business benefits of putting on a stand at a trade show or exhibition; the opportunity to engage with and show off your work to your target audience and network with others in your industry. However, it can also be an expensive endeavour, so let us…
Countless exhibitions and trade shows happen in the UK each year, and there’s one for almost every type of business. Attending an exhibition with an eye-catching exhibition stand is a smart move and can accelerate your marketing strategy. So, if you’re thinking about whether you should invest in one, then…
Exhibitions are invaluable opportunities for businesses to showcase their products or services, connect with potential customers, and support the growth of the business. The success of investing in an exhibition hinges on the effectiveness of the exhibition stand. To ensure your business makes the most out of these events, selecting…
When investing time and money in going to an Exhibition, dedicating time for planning your exhibition stand will pay dividends in everything running smoothly, helping you to achieve your objectives and save money in the process. If this is the first time having a stand or you haven’t been to…
When it comes to exhibitions and trade shows, where every detail counts and time is of the essence, the importance of professional project management and a single point of contact cannot be overstated. Whether you're a seasoned exhibitor or venturing into the realm of trade shows for the first time,…
In the dynamic world of trade shows and exhibitions, standing out is not just a desire; it's a necessity. In this competitive arena, partnering with an experienced exhibition stand company like Park Display with a design team in-house can be the game-changer you need. Here's why: Expertise in Design: We…
In the bustling world of trade shows and exhibitions, standing out from the crowd is essential to capturing the attention of potential customers and leaving a lasting impression. An Exhibition Stand is more than just a physical space; it's an opportunity to showcase your brand, products, and values in a…
In the dynamic world of exhibitions and trade shows, where first impressions can make or break a business, the importance of a well-crafted and attention-grabbing exhibition stand cannot be overstated. When it comes to bringing your brand to life, the decision to partner with an exhibition stand company that can…
