When Titan Safety Footwear launched in the UK in early 2020, the timing couldn’t have been more challenging. Just as the company was finding its footing, the pandemic swept in, turning the world upside down. But rather than retreat, the team at Titan used the disruption as motivation, to refine their product, sharpen their message, and prepare for the moment the world reopened.
Fast forward to 2025, and that moment arrived at the Health and Safety Event at Birmingham’s NEC. For Titan, this wasn’t just another exhibition—it was their debut on a bigger stage, a chance to introduce themselves properly to the industry they were built to serve.
“We’re a relatively young company,” said Aharon Goldstruck, who was on hand throughout the event. “A big part of being at the NEC was about visibility—getting our name out there, showing off our footwear, and connecting with potential customers face-to-face.”
As specialists in safety boots and shoes for high-risk industries like mining, construction, and agriculture, Titan’s products are built for strength, durability, and comfort. It was essential that their stand reflected the same qualities.
The team began with a concept drafted in-house by their graphic designer. The initial outline was shared with Park Display, the exhibition specialists who would bring it to life.
“There was some back and forth,” Aharon recalled. “We made a few tweaks along the way, but the final build was really close to the original design. We were very happy with it.”
The stand itself was simple and practical—a square layout with shelves to showcase Titan’s footwear range, a screen looping the company’s brand video, and a small raised seating area with two open sides. Although the design was deliberately plain, the execution was tidy, sleek, and professional.
If there was one area for improvement, Aharon noted, it was the lighting under the shelves.
“There wasn’t quite enough light for the shoes on the lower levels, but we improvised. Honestly, it still looked great in the end.”
And the result?
“It’s early days, so it’s hard to measure the financial return just yet. Exhibitions like this are expensive, and it takes time to see how they translate into business. However, in terms of impact, it has already achieved what we needed it to—raising awareness of the Titan brand. We’ve definitely made an impression. I think it’s fair to say we’ve got some of our competitors a little nervous.”
For Titan, the experience with Park Display was a positive one from start to finish.
“They were reliable, easy to work with, and they did exactly what they said they’d do.
We’ll definitely use them again.”
The Health and Safety Event 2025 marked a significant milestone for Titan Safety Footwear. From an idea born in a tough moment to standing proudly on the exhibition floor, it’s clear that the company is walking confidently into its future, one well-protected step at a time.
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