Aura, a leader in smart technology-driven safety solutions, offers industry-best response times to businesses and homeowners alike. With a UK base in London, Aura continues to make waves in the security technology space. In April 2025, the company took part in The Security Event at the NEC – the UK’s largest and most prestigious event for security technology and innovation.
The Challenge
Although this wasn’t a product launch, Aura knew the importance of having a powerful presence at such a high-profile industry event. With renowned premium brands exhibiting, standing out was crucial. They needed an exhibition stand that would not only capture attention but also communicate their premium brand identity with clarity and impact. Functionality, space optimisation, and brand awareness were key goals.
The Solution
Aura turned to Park Display several months ahead of the event and were immediately impressed with the professionalism and proactive service offered by Tracey and the team.
“Tracey was exceptional – extremely helpful from day one. We laid out our expectations, and the Park Display team not only delivered but went above and beyond,” said Yashvi from Aura.
The process was seamless from start to finish, with no delays and consistent communication. Park Display handled every detail, allowing Aura to remain focused on other event priorities. The stand was designed and built with complete precision, from detailed 3D models to its final installation, utilising timber frames for structural integrity.
The Result
The final result exceeded expectations:
- Exact Execution: The finished stand was a faithful, full-scale realisation of the 3D concepts.
- Bold Design: Bright, vibrant colours and strong brand visuals helped Aura’s stand stand out in a hall of predominantly white booths.
- High Impact: The tech displays, brand imagery, and screen grabs drew consistent compliments throughout the event.
- Effortless Experience: The days leading up to the event, typically a stressful time, were smooth thanks to Park Display’s efficient, hands-on approach.
“It was so well done that lots of people complimented our stand. It really stood out. We got maximum impact for minimal involvement. The Park Display team were an absolute pleasure to work with.”
For Aura, exhibiting at The Security Event 2025 was a major milestone – and Park Display helped make it a success. Their expertise, execution, and reliability provided peace of mind, enabling Aura to focus on maximising the event’s potential.
“If you’re doing an event that requires a lot of planning, working with Park Display takes all those problems off your plate. If you adhere to their timeline, the whole process is seamless.” – Yashvi, Aura Safety
Stands that generate business
Our extensive experience in designing and building bespoke exhibition stands means that we really do know what works. You can be sure that the stand we provide for you will be both attractive and effective.