Vaylia – Building Security with Integrity
Vaylia is no ordinary security contractor. As an independent business, it doesn’t just offer high-security solutions—it designs, manages, and builds entire projects from the ground up, handing over fully operational, turnkey systems to clients across the globe. Its primary clientele includes critical infrastructure and utility sectors, where trust, precision, and performance are paramount.
With an evolving brand and a growing portfolio of global projects, Vaylia wanted to make an impact at The Security Event 2025 at Birmingham’s NEC . That meant finding the right exhibition partner—one that understood both their technical needs and their creative vision.
The Challenge – More Than Just a Stand
For Vaylia, the objective was clear: make a bold first impression with a new brand identity, reconnect with clients, and generate new opportunities. But the stakes were high. We spoke to Chris Plimley, co-director of Vaylia.
“We’d used the same stand contractor for 15 years—someone who really knew us. This year, they didn’t have the capacity. I was worried about starting fresh with a new company that didn’t know our style, our expectations, or our standards.”
This event also marked the first public use of Vaylia’s new livery, a visual refresh representing its growth and renewed market positioning. The stand needed to communicate that change with clarity and professionalism while remaining open, welcoming, and functional.
The Solution – Park Display Steps In
That’s when Park Display entered the picture. What started as an exploratory conversation quickly turned into a partnership.
“Tracy from Park Display was incredibly helpful right from the start. She offered a range of ideas, responded quickly, and made the process feel completely manageable.”
Vaylia provided a brief, some reference imagery, and direction on brand aesthetics. Park Display responded with concept visuals that were refined collaboratively, ensuring alignment with Vaylia’s identity and goals.
“We made a few tweaks on the look and feel, but nothing major. The result was exactly what we hoped for.”
The Stand – Understated, Sophisticated, and Effective
The final design was a bright, open-plan exhibition space that balanced minimalism with bold branding. The use of Vaylia’s refreshed colours and clean lines created a sleek, modern look that stood out without shouting.
“We were going for a ‘less is more’ approach. We didn’t want to overload the stand—it needed to speak for itself. And it did.”
Attendees noticed. Vaylia received numerous compliments on the stand’s design, layout, and branding consistency. More importantly, the space facilitated natural, engaging conversations.
“We wanted to create an environment where clients felt comfortable enough to stop, chat, and explore what we do—and that’s exactly what we got.”
The Outcome – Meaningful Connections and New Business
While direct ROI from exhibitions can be tricky to quantify immediately, Vaylia saw tangible benefits from their presence at the NEC:
- New business leads were established.
- Several surveys were booked directly on the stand—a strong indicator of interest and trust.
- The team used the event to reconnect with existing clients in a highly professional environment.
“We made some great contacts, re-engaged with clients, and generated real interest in our services.”
Final Reflections – A Process That Worked
Perhaps what stood out most to Chris and the team was how simple and stress-free the entire experience was.
“They just took all the pain away. From the first phone call to the moment we left the NEC, it was smooth, easy, and enjoyable.”
Park Display’s proactive, responsive approach gave the Vaylia team confidence that every detail was under control.
“They did a fantastic job. Honestly, it was a lot easier than I expected—and the final product was even better than I’d hoped.”
And for anyone wondering whether to work with Park Display?
“There is absolutely no reason why you shouldn’t. They deliver. Simple as that.”
Vaylia continues to expand its reach and capabilities in the high-security sector. With trusted partners like Park Display, the company can focus on what it does best: delivering world-class stand designs that are tailored, scalable, and built to last.
Stands that generate business
Our extensive experience in designing and building bespoke exhibition stands means that we really do know what works. You can be sure that the stand we provide for you will be both attractive and effective.