Steelite International is a global leader in providing high-quality tabletop, lighting, and buffet solutions for the hospitality industry. Serving over 140 countries, Steelite’s products combine functionality with cutting-edge design while maintaining eco-conscious practices. As the Tradeshow & Event Project Manager, June Billings oversees operations, ensuring Steelite shines at events and connects with chefs, restaurant owners, hotel chains, distributors, and F&B directors.
A Growing Partnership: From Vendor to Trusted Collaborator
What began as a straightforward need for effective trade show stands soon became a powerhouse partnership. Steelite International sought trade show displays that showcased their innovative solutions, and Park Display answered the call—delivering on time, on brand, and within budget. As trust grew, the relationship evolved into a true collaboration, fostering new ideas and bold designs.
Evolving the Stand: From Simple to Spectacular
Steelite’s trade show stands have evolved in complexity and impact over the years. Initially focused on practical and functional displays, Park Display now incorporates digital elements such as lighting, video, and interactive zones. These stands are modular, reusable, and designed to captivate, helping Steelite maintain a commanding presence at key events throughout Europe and the UK.
The Challenge: Consistency and Innovation on a Global Scale
The biggest challenge? Maintaining Steelite’s brand consistency across various events. With a profound understanding of Steelite’s brand DNA, Park Display has established itself as the go-to partner for every trade show, ensuring that each stand not only meets but exceeds the brand’s high standards.
Why Park Display?
For Steelite, it’s straightforward: trust, reliability, and flawless execution. Park Display’s efficiency and adaptability have made them an integral component of Steelite’s trade show success. “They’re easy to work with and always deliver,” says June, highlighting the seamless partnership.
Results: Collaboration Drives Continuous Improvement
Each year, Steelite’s stands improve, thanks to ongoing feedback and collaboration. The teams—both at Steelite and Park Display—work together to refine designs, ensuring that each iteration is more impactful than the last. The result? Steelite consistently stands out on the show floor.
Teamwork That Makes the Dream Work
One of the standout elements of this partnership is the team spirit at Park Display. June emphasises how the Park Display team navigates high-pressure situations with ease, finding creative solutions on the fly to ensure everything runs smoothly. It’s this adaptability and proactive problem-solving that keeps the process stress-free for Steelite.
Quality and Impact: A Match Made in Trade Show Heaven
From design to construction, the quality of Park Display’s work is unparalleled. The craftsmanship is flawless, and the stands perfectly embody Steelite’s brand. June summarises it well:
“The attention to detail is exceptional, and the team is consistently prepared to adapt and find solutions.”
Looking Ahead: A Future Built on Success
With a solid foundation built on trust and collaboration, Steelite is optimistic about the future of its trade show campaigns with Park Display. June states: “I wouldn’t hesitate to recommend them to anyone. They’re reliable, communicative, and always deliver.”
Steelite and Park Display—A Winning Formula
The partnership between Steelite and Park Display exemplifies what can occur when two companies unite with a shared vision for success. Their ongoing evolution in trade show design demonstrates that no challenge is too great with the right partner, and no design is unattainable. Steelite’s future in the trade show sector is promising, and with Park Display beside them, their potential achievements are limitless.
Stands that generate business
Our extensive experience in designing and building exhibition stands means that we really do know what works. You can be sure that the stand we provide for you will be both attractive and effective.