Poggi UK Ltd, a prominent manufacturer of silos for various industries, recently participated in the UK Concrete Show at the NEC Birmingham on 26th February. Their aim was to establish new connections, support existing customers, and introduce a new product to the market. To achieve this, they enlisted the expertise of Park Display to design a stand that reflected their brand and vision.
Founded in 1945 by the Poggi brothers, Poggi S.p.a. is an Italian company that specialises in the production of vertical silos, water clarifiers, and hoppers in various sizes for a wide array of applications. The company also manufactures metal structures and industrial carpentry, reinforcing its position as a leader in the industry.
The Exhibition Stand
Understanding the importance of first impressions, Poggi UK Ltd. sought an open, inviting, and focused stand design. Their brief to Park Display was clear: They wanted a central display with a reception area and seating, ensuring a welcoming yet minimalistic approach. The goal was to showcase a single exhibit while maintaining an open and accessible layout.
Park Display worked closely with Poggi UK Ltd to bring this vision to life. The process took approximately three months from conception to completion, and the execution went smoothly.
Keith Ragg, Director of Poggi UK Ltd, was satisfied with the result:
“We were very pleased with the stand. Park Display did a very good job.”
This was the first time Poggi UK Ltd had used Park Display, and they were so impressed with the outcome that they plan to use them again for future exhibitions.
The Outcome
Poggi UK Ltd’s presence at the UK Concrete Show was a success. Their well-designed stand attracted numerous enquiries, helping them firm up new orders and establish valuable industry connections.
Keith Ragg emphasised the importance of having a clear brief when working with exhibition stand designers:
“Make sure you give a strong brief and be very clear about what you want from your stand.”
Reflecting on the event, he added:
“We found the show very good in terms of the number of people, and our stand looked brilliant. It really stood out, and it was exactly what we wanted. Overall, it was a very good experience.”
The collaboration between Poggi UK Ltd and Park Display proved successful. By ensuring a strong brief and working with a reliable partner, Poggi UK Ltd achieved its objectives for the UK Concrete Show, reinforcing its brand presence and fostering new business opportunities. Based on this positive experience, they look forward to working with Park Display again in the future.