“They produced the wow factor for us and have become a great new partner for our business—they captured everything we needed.”
BOSS Off-Road Vehicle Ltd. (BOSS ORV) was established in 2019 to distribute high-quality outdoor power equipment and vehicles to specialist dealers across the UK and Ireland. With decades of experience building and maintaining dealer networks, BOSS ORV operates from its headquarters in Staffordshire and a nearby distribution hub in Worcestershire. In preparation for the LAMMA 2025 trade show, BOSS ORV partnered with Park Display to design an exhibition stand that would effectively launch new products and elevate brand awareness.
Project Overview
BOSS ORV’s participation at LAMMA 2025 was intended to introduce new brands to the UK market and establish a strong presence within the industry. The company sought an engaging, high-impact exhibition stand that would attract attention and effectively communicate its brand identity.
Matt Richardson, a key member of the BOSS ORV team, initially conceptualised the stand design while at a trade show in Italy. After discussing the idea internally, he contacted Park Display, who provided a range of impressive design concepts. Over several weeks, the designs were refined, and cost-effective solutions were explored in collaboration with Park Display.
Service and Execution
BOSS ORV was highly impressed with Park Display’s service, referring to them as a business partner rather than just a supplier. Over the five years that BOSS ORV has been exhibiting at trade shows, this was by far the most impactful stand they had ever used.
“In our sector, such an eye-catching stand design is not something you’d expect—agriculture and good design don’t usually go together—but it was amazing. People continued to ask us who designed our stand long after the event,” said Matt Richardson.
Business Impact
The stand at LAMMA 2025 significantly enhanced BOSS ORV’s market positioning. The striking design attracted attention not only from potential customers but also from competitors. “Even our main competitor came over and said, ‘We have stand envy,’” Matt added. Furthermore, the exhibition stand solidified BOSS ORV’s reputation as a key player in the off-road vehicle industry. The professional presentation and attention to detail reflected the quality of their products and business approach, leading to increased brand recognition and market influence.
Stand Quality and Value
The final stand exceeded expectations both in quality and perceived value. “The stand looked as though it cost double the amount that it did. Honestly, it has helped promote us and put us on the off-road vehicle map,” said Matt.
Working with Park Display: A Hassle-Free Experience
Throughout the process, Park Display demonstrated outstanding professionalism and problem-solving capabilities. “It was a really positive experience; it was hassle-free, and no problem was too big. They overcame any issues and even reminded us when we needed to do things—they went over and above,” Matt explained.
For businesses considering working with Park Display, Matt offers simple advice: “Let them get on with it—you’ll have a hassle-free and impressive stand at the end.”
Summing up the experience, Matt stated: “They produced the wow factor for us and have become a great new partner for our business—they captured everything we needed.”
The collaboration between BOSS ORV and Park Display resulted in a highly successful exhibition presence at LAMMA 2025. The combination of innovative design, seamless execution, and strong business impact cemented Park Display as a trusted partner for BOSS ORV’s future exhibition needs.
Looking to make an impact at your next trade show? Contact us today for a seamless, high-impact exhibition experience that will elevate your brand presence and get results.