It can be a challenge at a trade show or exhibition to make your booth stand out among all the competition, but you must do so if you’re going to connect with potential clients, showcase new products, or increase your brand’s visibility.
One outside-the-box solution that we’re seeing more of recently is the use of hanging exhibition structures. Overhead displays can be effective in giving your stand the wow factor you need to attract eyes. And if you’re still doubtful, here are five good reasons why a hanging exhibition structure at your next event could be the perfect choice for your business.
1. Maximises the visibility of your brand
A primary goal at any exhibition is to draw attention to your booth and make a lasting impression on attendees that they won’t forget in a hurry. And it goes without saying that a hanging exhibition structure – suspended from the ceiling – will offer a unique way to maximise visibility from across the room, ensuring that your brand is visible from various angles and distances, even in a crowded space.
You’ve probably been to enough busy exhibition halls to know that all those hundreds of booths at eye level will blend into one another. A few that use well-designed, stand-out features, but the rest will be pretty bland and will count on luck to get eyeballs. However, using a well-designed hanging structure with bold colours and features will certainly not get lost in the crowd but will immediately attract potential customers to your booth like a beacon.
2. Uses the space to the max
Space is at a premium at all the best exhibitions but by using a hanging structure, you’re using the vertical space typically underutilised in trade shows. A high-rise hanging structure doesn’t have to compete for attention with floor-based displays, instead, it makes full use of an area, allow you to make a big impact without overcrowding your floor space, which frees up ground space for interactive displays or customer engagement areas, making the space more welcoming, open, and easy to navigate.
3. Gives freedom to create a unique design
With the additional space that a vertical structure gives you, there are hundreds more possibilities – you can let your imagination run wild. The endless customisation options means that you can truly tailor the design to reflect your brand’s unique identity. You may want a circular structure with 360-degree visibility, for instance, or an abstract shape that captures attention, or a giant image or logo that floats above your booth, helping to reinforce your brand message and drawing in the crowds – the flexibility of design options open to you when you go upwards, allows you to think creatively and stand out. You can be as bold or as subtle as you like, go for high-impact displays or more sophisticated, elegant designs, it doesn’t matter which, if they’re above the crowd, they will stand out
4. Creates an investment
Of course, there are cost implications for going up. And while these may seem significant, if you think about it in long term and use durable, lightweight materials like aluminium and fabric, you can reuse them repeatedly for multiple events and exhibitions. Effectively making them the most cost-efficient choice. In addition, we can create hanging structures that are modular or come with easily replaceable parts. So, if you decide you’d like to update your branding or messaging, it’s simple to swap out the graphics without replacing the entire structure. This reusability ensures that your exhibition setup is flexible and adaptable to changing marketing needs over time, but it also reduces future costs.
5. Enhances your business credibility
How awesome will it look when visitors walk into the exhibition and see your business’s striking overhead display? A well-crafted hanging structure will instantly elevate the perception of your company, presenting you as a business that is established, playful, and creative and is willing to do what is necessary to ensure its message is received. This sets your brand apart as a leader in your industry. In a sea of competitors, you can increase your credibility and encourage visitors to view your brand as one they can trust.
It may be an investment but incorporating a hanging exhibition structure into your booth design can be a game-changer. Not only can it significantly enhance your presence at any trade show or event, helping your brand stand out from the competition, but it can make the most efficient use of the limited space to present a credibility-promoting, customisable, reusable design – making them a wise investment. So, if you’re looking to make a bold statement at your next exhibition with a hanging structure, give us a call and talk through your ideas with us.