When Peak Technologies stepped onto the exhibition floor this year, it wasn’t just another trade show appearance — it was a statement. For over 35 years, the company has been at the forefront of digital supply chain innovation, delivering enterprise mobility, RFID, printing, and mobile data capture solutions to some of the world’s largest organisations. But with recent acquisitions in Ireland and the Netherlands, there was a fresh challenge: uniting multiple brands under one cohesive, modern, and technology-driven identity.
A New Chapter for a Growing Brand
Sarah O’Connell, one of Peak Technologies’ marketing managers, explained the vision:
“We wanted to bring all the brands together and ensure their visibility. This was our chance to show that we operate on the higher-tech side of the industry. It was also the first time we showcased an autonomous drone at an event — we wanted people to see what’s possible.”
From the outset, this event wasn’t about simply showing up — it was about creating an immersive brand experience that would catch eyes, spark curiosity, and clearly signal Peak Technologies’ position as an industry leader.
Designing the Experience
To bring that vision to life, Peak Technologies partnered with Park Display, a local stand builder known for its customisation and creative execution. The collaboration began with images from past stands, which Park Display used as a foundation — but with modifications to make the presentation sleeker, more modern, and more aligned with
Peak’s new unified image.
The final stand told a story in itself:
- At its heart, a large screen streamed live visuals of the autonomous drone in action, drawing in passers-by.
- A miniature forklift model offered a playful but relevant nod to warehouse automation.
- A striking hanging banner with the Peak Technologies logo became the stand’s focal point from across the hall.
- The design was minimalist and professional, anchored by a front-branded desk, ensuring the spotlight stayed on the technology.
The overall effect was a stand that felt open, inviting, and unmistakably high-tech.
On the Show Floor
The response was immediate. Visitors were drawn in by the motion on the screen and the unusual combination of elements — a drone, a forklift, and clean, contemporary branding. Foot traffic was strong throughout the event, and partners were quick to compliment the professional look.
Sarah noted that while the stand was a success, there was one lesson learned:
“The banner was a huge feature, but it was only printed on one side. We missed an opportunity there, and we’ll definitely correct it next time.”
Looking to the Future
Encouraged by the positive feedback, Peak Technologies is already planning to push the creativity further at future shows. Ideas include using mannequins to demonstrate wearable tech, experimenting with more dynamic product displays, and refining the stand layout for maximum engagement.
For Peak Technologies, this event was more than a showcase — it was the first step in presenting a united, innovative brand story to the world. As the company continues to expand and integrate new teams and solutions, this kind of high-impact, technology-forward event presence will remain a key part of its growth strategy.
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