How Park Display Helped Solsta Transform a Complex Offering into a Show-Stopping Presence at EDS

As a world-leading electronic component distributor, Solsta is no stranger to complexity. Their portfolio spans semiconductors, displays, modules, and engineering solutions, and includes a wide range of manufacturer partners, each with very different demo requirements. Some rely on digital screens, others feature mechanical moving parts, and a few even involve liquid-based demonstrations.

So when Solsta prepared to exhibit as a headline sponsor at the Engineering Design Show (EDS), the UK’s biggest event dedicated to electronic, embedded and mechanical design, they knew their stand needed to do more than look impressive. It had to accommodate an unusually broad mix of technologies, remain open and inviting, and bring their distinctive branding to life, all within one cohesive environment.

To achieve this combination of flexibility, clarity and impact, Solsta turned to Park Display.

The Challenge

Solsta faced a unique set of exhibition challenges:

• Representing numerous manufacturers with very different product needs
• Accommodating demos involving screens, liquids, moving parts, or static components
• Maintaining an open, welcoming space
• Weaving in elements of Solsta’s branding, especially their distinctive chip icon
• Delivering a ‘wow factor’ presence worthy of a headline sponsor

Park Display’s Approach

From the outset, Park Display worked collaboratively with the Solsta team to shape their ideas into a design that delivered on every requirement.

Wendy Vinson, Strategic Marketing Manager, explains:

“The team were receptive to our ideas from the off and helped to develop them into a practical design which would tick all the boxes. As well as meeting the spec they added creative ideas we would never have thought of!”

Park Display added value by:

• Translating Solsta’s complex requirements into a highly practical stand layout
• Developing a creative, flexible design centred around functionality
• Integrating Solsta’s brand elements in visually innovative ways
• Ensuring the stand could adapt seamlessly to different technologies and demos

The Solution: A Modular, High-Impact Pod-Based Stand

Park Display created a unique “pod” design, enabling Solsta to present multiple manufacturers and demos within a single, adaptable environment.

Each pod:

• Represented two manufacturers
• Supported screens, demos, static components or any combination
• Allowed for an open, accessible layout
• Carried Solsta’s branding effectively across all sections

To elevate the stand even further, Park Display introduced two striking centrepieces:

1. LED-Illuminated Feature Wall

Mounted on the back of the central storeroom, this illuminated wall projected Solsta’s brand and offering with energy and clarity, quickly becoming a visual focal point.

2. High-Level Fascias Inspired by Solsta’s Logo

These overhead structures mirrored Solsta’s chip iconography, offering immediate brand recognition and exceptional visibility from across the exhibition hall.

Performance at the Show

The investment in flexibility and brand presence paid off.

• The stand was busy throughout the show
• Solsta gathered an impressive number of leads
• Visitors, customers, and suppliers provided highly complimentary feedback.
• Many identified Solsta’s stand as one of the standout booths at EDS

Wendy adds:

“We are frequently told that our stand at EDS is one of the stand-out booths in the show! Both suppliers and customers compliment the design and we definitely feel it has the wow factor.”

A Strong Ongoing Partnership

When asked whether Solsta would work with Park Display again, the answer was unequivocal:

“Absolutely – the team is friendly and helpful, build up is smooth, any issues that arise are dealt with constructively and the end result is excellent.”

Park Display successfully transformed a complex exhibition challenge into a clear, compelling and memorable brand experience. By combining creativity with deep practical understanding, they delivered a stand that not only worked for Solsta’s broad product offering but also elevated their presence as headline sponsors at the UK’s premier design event.