International Aerospace Coatings (IAC) and Eirtech Aviation Services operate at the forefront of the global aerospace industry.
IAC specialises in aircraft painting, coatings, and exterior finishing, supporting commercial, military, and private aircraft operators with solutions that combine protection, performance, and brand impact. Eirtech Aviation Services complements this with specialist aircraft maintenance, repair, and overhaul (MRO) services, delivering engineering, structural repairs, modifications, and refurbishment services to airlines, lessors, and MRO partners worldwide.
Together, the businesses needed an exhibition presence that reflected their technical expertise, scale, and professionalism — while working seamlessly across multiple international events.
The Challenge
IAC and Eirtech required a stand that could be used across a series of major MRO exhibitions, including MRO Middle East and MRO Europe. The objectives were clear:
- Increase visibility within the global MRO community
- Showcase the full breadth of maintenance, engineering, and coatings capabilities
- Attract airline, lessor, and MRO decision-makers
- Support both casual engagement and private, face-to-face meetings
At the same time, the stand faced practical challenges. Each venue had its own regulations on height limits, structural requirements, electrical access, and health and safety compliance. The solution needed to be adaptable, efficient, and reliable — without compromising on visual impact.
The Park Display Approach
From the outset, the Park Display team worked closely with IAC and Eirtech to understand not just how the stand should look, but how it needed to function across different events. Orla Sinnott, Marketing Manager at IACG said,
“Your team worked closely with us from the early planning stages to fully understand our objectives, brand identity, and how the stand needed to function across multiple exhibitions.”
Park Display translated early ideas into a practical, modular stand concept that could be reconfigured for different floor plans while maintaining a consistent, professional presence. Clear design concepts and visualisations allowed the client team to refine layout, branding, and messaging before production, ensuring the final result aligned perfectly with marketing and business development goals.
Crucially, Park Display also took ownership of the technical detail. Venue compliance, production schedules, transport, and on-site installation were all managed by the team, relieving the client of pressure and ensuring everything ran smoothly.
“They managed the technical and logistical details… which took a lot of pressure off our internal team.”
The Solution
The final stand delivered a clean, modern aesthetic that stood out on busy exhibition floors while clearly communicating who IAC and Eirtech are, and what they do, within seconds of visitors approaching.
Strong graphics, confident branding, and well-considered lighting helped draw attention, while the modular structure ensured flexibility across multiple MRO events. The layout struck a careful balance between open, welcoming spaces for informal conversations and more private areas for in-depth meetings.
Practical details were just as important. Integrated storage, tidy cable management, and efficient use of space ensured the stand remained organised and professional throughout each event.
“The modular layout was a key feature, allowing the stand to be reconfigured for different event spaces while still maintaining a consistent look and feel.”
The Results
Across multiple exhibitions, the stand performed exactly as intended. It attracted strong footfall, supported meaningful conversations with the right audience, and provided a professional environment for both planned meetings and spontaneous discussions.
Visitors could quickly understand the scope of services on offer, helping the team focus their time on high-value conversations with airlines, lessors, and MRO partners.
Internally, the feedback was equally positive.
“Our team found the stand very practical to work from… the layout for meetings, storage space, and overall functionality made it easier to manage materials and engage with customers efficiently.”
Park Display delivered a high-quality, flexible exhibition stand that met the demands of international aerospace events — on time, on budget, and to a very high standard.
“The team were professional, reliable, and easy to work with from start to finish… communication throughout the project was excellent, and any issues or last-minute changes were handled quickly and efficiently.”
For IAC and Eirtech Aviation Services, the stand became a valuable, reusable asset that continues to support their presence within the global MRO community, and a clear example of how the right exhibition partner can make a measurable difference.
Stands that generate business
Our extensive experience in designing and building bespoke exhibition stands means that we really do know what works. You can be sure that the stand we provide for you will be both attractive and effective.