Sofa Brands International, a leading upholstered furniture manufacturer, partnered with Park Display to create a standout exhibition space at The Furniture Show 2026.
Representing its three heritage brands, Parker Knoll, Duresta, and G Plan, the objective was clear: launch new product collections while ensuring each brand retained its own distinct identity within a shared footprint.
The primary objective was to launch new product collections across its three heritage brands while ensuring each retained its own distinct identity within a shared footprint.
The key challenge? Space.
With three established brands under one stand, the layout needed to deliver equal presence, clear differentiation, and a cohesive overall experience, all within the constraints of a tight deadline.
The Challenge
Group Design Manager Aaron Forrester required a build partner who could:
- Translate his design vision into a practical, buildable structure
- Clearly communicate construction processes and timelines
- Deliver to an exceptionally tight schedule
- Create defined brand zones with balanced spatial allocation
- Maintain strong visual impact across all three brands
Each brand needed to feel independent and authentic while still benefiting from the wider group’s presence.
The Solution
Park Display worked collaboratively with Aaron and the team at Sofa Brands International to transform initial concepts into a fully realised exhibition environment.
Through detailed planning, clear communication, and proactive problem-solving, the Park Display team ensured the design intent was preserved while optimising build feasibility and efficiency.
Key features of the stand included:
- A striking central bar area that acted as a natural hub for meetings and hospitality
- Bold branding elements and illuminated lightboxes to create a strong visual impact
- Carefully zoned layouts to ensure each brand had equal space and a distinct aesthetic identity
- A cohesive overall structure that unified the three brands under one impressive presence
Despite the demanding timeline, the stand was delivered seamlessly and to an exceptional standard.
The Results
The Furniture Show 2026 proved to be a “fantastic show” for Sofa Brands International.
The stand successfully:
- Showcased and launched new product collections
- Delivered strong brand visibility
- Created an engaging environment for customers and visitors
Feedback from attendees was overwhelmingly positive, with many praising the stand’s impressive appearance and its effective showcase of the three brands’ strengths and individuality.
Client Testimonial
Aaron Forrester, Group Design Manager at Sofa Brands International, said:
“Park Display converted my design into a reality, clearly explaining the build process and working towards a very tight deadline.
All of the visitors commented on how great the stand looked and how strong it represented our brands.
Yes, we would absolutely work with Park Display again and recommend them to others. They’re a great team, always there to help and willing to go the extra mile.”
This project highlights Park Display’s ability to deliver high-impact, multi-brand exhibition environments under tight time constraints, combining creative precision, practical expertise, and dedicated client support.
By balancing brand distinction with cohesive design, Park Display helped Sofa Brands International make a powerful statement at The Furniture Show 2026, turning vision into reality and ensuring a standout presence on the show floor.
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